The story behind SiteScan: search now has two front doors
Search is changing. People now ask AI assistants like ChatGPT, Claude, and Perplexity for answers instead of just browsing Google. Most websites were built for an internet that no longer exists — we make sure businesses are visible in both worlds.
Search crawlers vs. AI assistants
Googlebot indexes your pages; GPTBot, ClaudeBot and PerplexityBot read them to answer questions.
The discovery blind spot
For twenty years, being found online meant one thing: ranking on Google. Businesses learned the rules, built their sites around them, and stopped there. Questions answered directly by an AI assistant never show up in a rankings report.
How AI reads your site
AI assistants don't browse the way people do. They read your site's structure, your metadata, your answers. When someone asks “who's the best plumber near me?”, the AI recommends the businesses it can actually understand.
Answer engine optimization (AEO)
AEO means being the business AI recommends when people ask. It combines structured data, a clearly identified business, and answer-shaped content so assistants can find, quote, and recommend you.
Our scoring methodology
Your overall 0–100 score is a weighted blend of three pillars. Each pillar is built from pass, improve, or fix results on the checks below — the same checks listed in your report.
Scannability
Can search engines and AI crawlers reach, read and index your pages at all?
- Allowed in search results (no noindex)25%
- Search engine access (robots.txt)20%
- AI search crawler access15%
- Sitemap10%
- HTTPS & redirects10%
- Broken internal links10%
- Mobile-friendly setup5%
- Missing pages return 4045%
Google SEO
The on-page, trust and page-experience signals search engines rank on.
- Titles & meta descriptions15%
- Page experience (Core Web Vitals)15%
- Structured data12%
- Trust signals (E-E-A-T)12%
- Heading structure8%
- Canonical tags8%
- Broken internal links6%
- Mobile-friendly setup6%
- HTTPS5%
- Image alt text5%
- Social sharing tags4%
- Language declared4%
AI Visibility
Whether an assistant can read, identify, trust and quote your business.
- AI search crawler access25%
- Readable content in page source15%
- Business identity clarity15%
- Answer-shaped content12%
- Easy-to-quote structure8%
- Freshness signals8%
- Quotable in AI Overviews7%
- FAQ / Q&A section5%
- llms.txt summary file3%
- AI training crawlers2%
How the overall score is calculated
Example numbers for illustration. If Google speed data isn't available for a scan, speed is graded neutral rather than counted against you.
“Make sure your content isn't just indexed by robots, but understood — and recommended — by the assistants that now sit between you and your customers.”
We bridge the gap between traditional SEO and AI discovery. That starts with honesty about where you stand today. Our free scan shows you exactly what Google and AI see when they visit your site — the same checks we run for paying clients, with nothing held back.
SiteScan exists to close that gap. The free scan shows any business exactly how visible it is to both Google and AI — and our team does the fixing, building, and future-proofing for those who want it done right.
The principles we stand by
Transparency
Our free scan proves it. No jargon, no proprietary black boxes — every score is explained and every fix is actionable, whether you hire us or not.
Results-driven
Every audit and build is focused on one thing: more of the right people finding your business. We measure before and after, and show you the difference.
Future-proof
We build for the algorithms of today and the AI of tomorrow. Your site evolves with the technology instead of being left behind by it.
“SiteScan identified exactly why our rankings stalled. The AI visibility report was a game-changer for our Q4 strategy.”
“Finally a tool that looks at scannability. Our bounce rate dropped by 20% after following the SiteScan fix-it plan.”
“The interface is so clean and the reports are actionable. It's now a mandatory part of our client onboarding.”
Test your website against this methodology today
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